Our Story

Our Story

Founded in 2012, George & King was born out of sheer amazement at how difficult it is to buy a suit off-the-rack that actually fits, is genuinely well-made, and doesn’t cost a fortune.

We believe every man should experience clothing that's perfectly fitted to their body and tastes.

The Fabric

Our Vision

It's amazing how much the right suit can transform a man, both in terms of his self-confidence and how he is perceived by those around him. We envision a world where every man can experience the unbeatable feeling of a custom-tailored suit, without breaking the bank, and without the stress and hassle of high-street shopping.

If we get our way every man will have access to his own Style Concierge, on-call to help him build a wardrobe of masterfully tailored made-to-measure & bespoke suits and shirts that combine luxurious fabrics with personalised details to capture his individual character.

The Fit

Raison d'être

George & King was born out of sheer amazement at how difficult it is to buy a suit off-the-rack that actually fits, is genuinely well-made, and doesn’t cost a fortune.

The Quality

Our Mission

To revolutionise the way men shop.

Our mission is to revolutionise the men's retail industry by providing every man with local & convenient access to their very own Style Concierge, who will deliver affordable, personalised, high-quality custom clothing that fits perfectly.

The Details

Media Relations

Campaign imagery & logos are available for editorial use. Custom suits and shirts are available for media and celebrity dressing, by request.

For an overview of our business please download our Media Kit.

The Guarantee

Corporate

George & King is owned and operated by GAK Ventures Pty Ltd with head offices located in Sydney, Australia.

Suite 12, Level 3
428 George Street
Sydney, NSW
2000, Australia.

Ready to Go Custom?

Book your obligation free fitting with a Style Concierge.