Our Story

Our Story

Founded in 2012, George & King was born out of sheer amazement at how difficult it is to buy a suit off-the-rack that actually fits, is genuinely well-made, and doesn’t cost a fortune.

We believe every man should experience clothing that's perfectly fitted to their body and tastes.

The Fabric

Our Vision

It's amazing how much the right suit can transform a man, both in terms of his self-confidence and how he is perceived by those around him. We envision a world where every man can experience the unbeatable feeling of a custom-tailored suit, without breaking the bank, and without the stress and hassle of high-street shopping.

If we get our way every man will have access to his own Style Concierge, on-call to help him build a wardrobe of masterfully tailored made-to-measure & bespoke suits and shirts that combine luxurious fabrics with personalised details to capture his individual character.

The Fit

Raison d'être

George & King was born out of sheer amazement at how difficult it is to buy a suit off-the-rack that actually fits, is genuinely well-made, and doesn’t cost a fortune.

The Quality

Our Mission

To revolutionise the way men shop.

Our mission is to revolutionise the men's retail industry by providing every man with local & convenient access to their very own Style Concierge, who will deliver affordable, personalised, high-quality custom clothing that fits perfectly.

The Details

Media Relations

Campaign imagery & logos are available for editorial use. Custom suits and shirts are available for media and celebrity dressing, by request.

The Guarantee

Corporate

George & King is owned and operated by GAK Ventures Pty Ltd with head offices located in Sydney, Australia.

Suite 12, Level 3
428 George Street
Sydney, NSW
2000, Australia.

Ready to Go Custom?

Book your obligation free fitting with a Style Concierge.