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Masterfully crafted menswear

How it Works

Sustainably sourced, ethically produced, perfectly fitted menswear in 4 simple steps.

Book a Fitting
Book an obligation free fitting with a George & King by InStitchu Style Concierge at your Auckland home or office.
Measure Up
We will professionally size you up to find your perfect fit.
Design
Your Style Concierge will help you choose the fabrics and styles that work for you.
Try It On
Relax for a bit. We'll tailor your custom clothing from scratch in 4 weeks or less and hand-deliver it to you.

THE George & King by InStitchu EXPERIENCE

We're revolutionising the way men shop with our highly personalised service. #GoCustom!

Suit Your Style

Suit your style

It's all in the details! With George & King by InStitchu you can customise almost every aspect of your tailored suit. The combinations are limitless. Everything from buttons, linings and fabrics, to lapel and venting styles, you name it, you can change it!

Your Style Concierge will guide you through the customisation process and help you craft a fit-for-purpose garment that also captures your individual personality.

Custom Suits Made to Fit

Made to fit... You!

Everyone is built slightly different. We know the best fit is a custom fit. Your Style Concierge will capture more than 20 measurements to create your perfect fitting suit.

Every George & King by InStitchu garment is unique. Our tailoring team will cut and sew a one-of-a-kind suit crafted to fit just one person - you!

Look Good. Feel Good.

Look Good. Feel Good.

We'll ensure you walk away completely satisfied.

Your purchase is risk free. All orders, whether placed online or at one of our showrooms, are covered by our Perfect Fit Guarantee.

The Concierge Service

The Concierge Service

The Concierge Service is about making clothes shopping so easy that it won't feel like shopping at all.

This complimentary service gives you access to our Style Concierge team, on-call to do all the heavy lifting when you need new shirts for work, or need an entire look curated for your next big event.

What Sets Us Apart

Book a Fitting

Use the form below to request an obligation free fitting.

Your local George & King by InStitchu Style Concierge will visit your Auckland home or office, equipped with samples and fabrics.

The best part... It's free!


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Mates Rates

We're connected with leading benefit partner programs so you can suit up for less.